Parents get new tools to challenge gender stereotypes

Our Watch, 07 March 2018

A digital campaign aimed at helping parents challenge limiting gender stereotypes and promote equality when interacting with their children has just been launched.

The #BecauseWhy campaign encourages parents to view stereotypes often expressed through language, activity choices and media portrayals from a child’s perspective and question why certain limitations are placed on boys and girls.

The campaign website offers a collection of videos and resources to help parents identify and counter rigid stereotypes in their children’s daily lives.